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The Future of Multicultural Marketing in America

Publicado: 04/11/2011 por Neleen Leslie - Florida State University en Publicidad/Marketing

The changing US population continues to influence marketing practice; a multicultural approach is no longer a choice for companies, it is now essential for success.

Definición de Marketing

Publicado: 08/19/2011 por Odisea Web en Negocio

La mayorí­a de las personas creen que el marketing -o mercadeo, o mercadotecnia- consiste en hacer publicidad, muchas veces de forma "poco ética", para vender un producto indiscriminadamente a todo aquel que tenga la desgracia de ver un anuncio.

Hispanic TV Summit: Level of ad spending is 'Disgusting': Vidal's Ruiz

Publicado: 09/21/2011 por Todd Spangler / Multichannel News en Negocio

While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers.

VEGA NEWSLETTER - AUGUST 26, 2013

Publicado: 08/24/2013 por Vega Pages en Negocio

Boletín de Vega Pages - 26 de agosto de 2013
Vega Pages Newsletter - August 26,2013
Hispanos en los EEUU muy activos en móviles y redes sociales

According to Forrester Research, in 2012 U.S. online display ad spend hit $12.7 billion, and the number will only grow by 17% annually to be worth $28 billion by 2017.

Technology is almost everywhere, often invisible, usually locatable, probably connected to the internet, and becoming more natural to use every day.

We lost a GREAT PERSON and an AMAZING LEADER with the passing of Zeke Montes on January 29, 2013.

The number of companies struggling to take advantage of online resources means companies meant to fill these gaps are more necessary than ever.

Ford’s new plug-in hybrid, the C-MAX Energi, has come in with some eye popping fuel economy figures.

La “guerra” entre los grandes medios de comunicación por hacerse con un mordisco de la torta que supone el mercado hispano se intensifica en USA.