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Google Buys Motorola: the Patent Wars Ramp Up

Published: 08/21/2011 by HuffingtonPost.com in Business

Google's purchase of smartphone maker Motorola Mobility for $12.5 billion on Monday marks the latest salvo in the software industry's raging patent war.

The Future of Multicultural Marketing in America

Published: 04/11/2011 by Neleen Leslie - Florida State University in Marketing/Advertising

The changing US population continues to influence marketing practice; a multicultural approach is no longer a choice for companies, it is now essential for success.

Definición de Marketing

Published: 08/19/2011 by Odisea Web in Business

La mayorí­a de las personas creen que el marketing -o mercadeo, o mercadotecnia- consiste en hacer publicidad, muchas veces de forma "poco ética", para vender un producto indiscriminadamente a todo aquel que tenga la desgracia de ver un anuncio.

Hispanic TV Summit: Level of ad spending is 'Disgusting': Vidal's Ruiz

Published: 09/21/2011 by Todd Spangler / Multichannel News in Business

While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers.