Search results in category Marketing/Advertising
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The Future of Multicultural Marketing in America
Published: 04/11/2011 by Neleen Leslie - Florida State University in Marketing/Advertising
(0 reviews)The changing US population continues to influence marketing practice; a multicultural approach is no longer a choice for companies, it is now essential for success.
Definición de Marketing
Published: 08/19/2011 by Odisea Web in Business
(0 reviews)La mayoría de las personas creen que el marketing -o mercadeo, o mercadotecnia- consiste en hacer publicidad, muchas veces de forma "poco ética", para vender un producto indiscriminadamente a todo aquel que tenga la desgracia de ver un anuncio.
Hispanic TV Summit: Level of ad spending is 'Disgusting': Vidal's Ruiz
Published: 09/21/2011 by Todd Spangler / Multichannel News in Business
(0 reviews)While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers.
Hispanics to spend $500 million on mobile apps in 2012
Published: 05/15/2012 by Hispanic PR Blog in Technology
(0 reviews)Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices.
